Marvel Industrial Coatings Blog

We are the premier provider of polyurea spray-on liners and industrial coatings.

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Behind the Scenes of Marvel Coating Dealers

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You may be contemplating the idea of becoming a Marvel Coatings dealer. For example, you might own a body repair shop. You easily understand the value of spray-in bedliners. After all, you’ve been shipping out pickups to make sure they have that extra special touch. All things considered, you need to know if you’re going to get the proper support.

It’s understandable that you could have some concerns. For one, you need to make sure your staff is properly trained. Next, you need to ensure that you’ve set up the process in the safest way possible. And, of course, there’s one more issue. To find opportunities, you’ll also need some compelling marketing materials.

At Marvel Coatings, we realize that becoming a dealer is no quick decision. For one, it’s an investment. However, the dealers who partner with us tell us that it’s money well spent. A partnership implies that both parties give something to the deal. Here are some things you can expect from us.

Marketing Materials for Marvel Coating Dealers


Just about everybody knows the old story of the chicken or the egg. When it comes to which came first, we figure that marketing materials are pretty important. By and large, it doesn’t make sense to add industrial coatings to your offerings unless you can attract customers. Branding is especially crucial when it comes to credibility. Here are some stock items available to our dealers:

  • 4' x 8' Banners and Custom brochures – Tailored to your business with targeted messages

  • Custom Truck Bed Decals with your company name – Co-branding strengthens the team aspect of our endeavor

  • Floor Displays – Get your customers interested

  • Apparel and Koozies – Keep them for yourself or get the word out there

  • Marketing Packages available – Let us help you uncover opportunities.


Without question, marketing is an integral part of the process. Meanwhile, you’ll need to be prepared for all the new business coming your way.

Training is Critical


After you’ve made the decision to become a Marvel Coatings dealer, you want to make sure your staff is up to speed. Safety and quality are equally concerning. When it comes to learning spray-in bedliners, our Armadillo liner experts have a plan in place.

For starters, you can count on our on-site presence for at least a couple of days. We’ll make sure that everything is set up right. We’ll also train two members of your team and graduate them to “authorized status.” Meanwhile, our training efforts don’t just stop at the initial visit.

At Marvel Coatings, we want our dealers to produce exceptional quality. We stress continuing education in the field and offer refresher courses. Our technical experts are also available for consultation on unique applications. We only allow the best to become dealers and want to guarantee our mutual success.

Helping Dealers with Maintenance


Our dealers are an extension of our business. Since we take pride in ownership, we know how important maintenance is to all involved. That’s why we just don’t help someone add our product. We also ensure that we offer maintenance availability.

Whenever necessary, you can contact our technical support team with pending issues. That’s right. We man our staff on a 24/7 basis. Additionally, Marvel can monitor your equipment on a remote basis. We can troubleshoot without stepping foot into your shop. Meanwhile, we will also make sure you are working with state of the art equipment.

At the same time, there’s more. Count on us making a few trips a year for maintenance checks. Furthermore, our dealers are treated on a priority basis.

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As a prospective dealer, you need assurances that you will get the support you need. Interested in expanding your opportunities? Give us a call to learn more!